I’m Eva Scrivo and welcome to my beauty blog. This blog is designed to teach you expert knowledge and techniques that will change the way you approach your beauty Routine. It is a forum for sharing beauty and wellness information and insight, where you can ask questions and receive candid feedback from industry experts such as myself.

During the course of my career I have worked with thousands of women and men, and listened to their challenges and concerns about beauty, as well as how it affects them physically and psychologically. More recently, through my radio show, television appearances, magazine articles, New York City salons, and the thousands of e-mails that I continue to receive, I was inspired to connect with all of you to teach that looking great is a skill that everyone can learn.

I will share not only techniques, but also my research on products and the must-haves that can change the integrity of hair and skin. Finally, I will show you what goes on in my salons, introduce you to some of the great stylists, colorists, makeup artists, and aestheticians who work for me, and even give you some insight into my life and routines.

I believe that for too long this industry has focused on educating the professionals but not the consumers. I want to share the knowledge and technical skill that will empower you to always look and feel the best you can.