New York Fashion Week Press: Cynthia Rowley Show (February 23, 2010)

Posted on: February 23, 2010
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Wella Extensions at Cynthia Rowley

By Alison Shipley

Added: February 16, 2010

Cynthia Rowley is known for her whimsical-yet-sophisticated aesthetic with a vintage-inspired slant. For Fall ‘10, the collection feels more indie and tough, not ladylike. She takes classic, feminine wardrobe elements, like the dress and the elbow glove, but redefines them for the modern, tough girl. The clothing and accessories for Fall concentrate on volume, texture and movement, which is accomplished with lots of feathers, fringed leather, and silk fringe.

Wella Extensions at Cynthia Rowley

The Look:
The hair look is a tangible interpretation of nouveau fun, marrying the funky hair accessory with wearable street style. A natural, textured ponytail is accented with the striking contrast of artificial colored hair extensions blended seamlessly within the ponytail for a modern twist.

The Hair Color Story:
Wella Professionals lead colorist Eva Scrivo directed a team of Wella stylists to custom color extensions that replicate the rich, artificial jewel tones of the collection, such as emerald, amethyst, lapis, bright turquoise, and navy. Wella Professionals Koleston Perfect Special Mix shades were used to completely saturate the natural hair extensions with rich, vibrant shades stemming from the primary color palette. The sophisticated nuances of the Special Mix collection allow for creativity without limits - turning any color fantasy into a reality on the runway or in real life. The multi-dimensional tones and layers reveal sensuous colors in a range of shades, while embedded with an element of surprise. Hair color is a woman’s best accessory and the concept for Cynthia Rowley’s show reflects this with a literal interpretation.


Credits:

Hair Color: Eva Scrivo for Wella Professionals
Hair products provided by Wella System Professional
Lead Stylist: Alain Pichon for Antonio Prieto Salon

Step-by-Step Styling:
* Section hair off and working from back of the head to the front, prepare hair with System Professional Ultimation hair spray for added texture and shine.

* Create texture within each section by using a combination of a curling iron and crimping iron for non-uniform waviness.

* Place Wella colored hair pieces that have been crimped within sections of the natural hair so that the extensions blend in seamlessly.

* Pull the hair back into a soft ponytail at the nape of the neck with the ends flowing naturally, while allowing the streaks of color to show through for added dimension.

From: ModernSalon.com

Eva Scrivo interviews with TalkingMakeup.com

Posted on: December 28, 2009
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Check out Eva’s interview with Marta Walsh from TalkingMakeup.com

Eva Scrivo in Family Circle (December 8, 2009)

Posted on: December 8, 2009
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My Beauty Tip from Family Circle:

Get professional results by distributing products evenly. Divide hair into four sections and apply a few drops to each.

Family Circle

Recent Press - Gallery

Posted on: June 15, 2009
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Here’s some recent press that has come out on our new salons, as well as on Eva and other stylists. Also included are some of the latest beauty advice articles for which we are regularly interviewed.

Click on image to view PDF.

June 09
DailyMakeover.com

June 09

June 09
Vanity Fair

June 09

April 09
WWD Magazine

April 09

April 09
NY Mag

April 09

April 09
Time Out New York

April 09

April 09
Style.com

April 09

March 09
Women's Health

March 09

January 09
O Magazine

January 09

January 09
Weight Watchers

January 09

December 08
Woman's World

December 08

October 2008
Vanity Fair

October 2008

September 2008
O Magazine

September 2008

August 2008
Lucky

August 2008

August 2008
Vanity Fair

August 2008

July 2008
Elle

July 2008

July 2008
Vogue

July 2008

July 2008
American Salon

July 2008

June 2008
New York Post

June 2008

April 2008
WWD Beauty Biz

April 2008

Eva’s Vintage Combs featured on StyleHerHair.com

Posted on: December 31, 2008
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Sapphire Tear Drop Vintage Hair Jewlery

Sapphire Tear Drop Vintage Hair Combs

Eva’s vintage hair combs were featured in “Sparkle and Shine for New Years” on StyleHerHair.com. These one-of-a-kind hair accessories are a great way to add a bit of glam to your New Year’s style. CLICK HERE to visit StyleHerHair.com and read more.