New York Fashion Week Press: Cynthia Rowley Show (February 23, 2010)
Posted on: February 23, 2010No comments yet
Wella Extensions at Cynthia Rowley
By Alison Shipley
Added: February 16, 2010
Cynthia Rowley is known for her whimsical-yet-sophisticated aesthetic with a vintage-inspired slant. For Fall ‘10, the collection feels more indie and tough, not ladylike. She takes classic, feminine wardrobe elements, like the dress and the elbow glove, but redefines them for the modern, tough girl. The clothing and accessories for Fall concentrate on volume, texture and movement, which is accomplished with lots of feathers, fringed leather, and silk fringe.

The Look:
The hair look is a tangible interpretation of nouveau fun, marrying the funky hair accessory with wearable street style. A natural, textured ponytail is accented with the striking contrast of artificial colored hair extensions blended seamlessly within the ponytail for a modern twist.
The Hair Color Story:
Wella Professionals lead colorist Eva Scrivo directed a team of Wella stylists to custom color extensions that replicate the rich, artificial jewel tones of the collection, such as emerald, amethyst, lapis, bright turquoise, and navy. Wella Professionals Koleston Perfect Special Mix shades were used to completely saturate the natural hair extensions with rich, vibrant shades stemming from the primary color palette. The sophisticated nuances of the Special Mix collection allow for creativity without limits - turning any color fantasy into a reality on the runway or in real life. The multi-dimensional tones and layers reveal sensuous colors in a range of shades, while embedded with an element of surprise. Hair color is a woman’s best accessory and the concept for Cynthia Rowley’s show reflects this with a literal interpretation.
Credits:
Hair Color: Eva Scrivo for Wella Professionals
Hair products provided by Wella System Professional
Lead Stylist: Alain Pichon for Antonio Prieto Salon
Step-by-Step Styling:
* Section hair off and working from back of the head to the front, prepare hair with System Professional Ultimation hair spray for added texture and shine.
* Create texture within each section by using a combination of a curling iron and crimping iron for non-uniform waviness.
* Place Wella colored hair pieces that have been crimped within sections of the natural hair so that the extensions blend in seamlessly.
* Pull the hair back into a soft ponytail at the nape of the neck with the ends flowing naturally, while allowing the streaks of color to show through for added dimension.
From: ModernSalon.com
New York Fashion Week (February 16, 2010)
Posted on: February 16, 2010No comments yet
I always find Fashion Week to be a thrilling experience and this year was no exception. It is an exciting time, full of artistic inspiration which opens my mind and expands my thinking about what I can do for my clients. Being surrounded by such incredible talent is always uplifting and invigorating. This season, I worked with Cynthia Rowley; her colors were very playful and bright and we collaborated to choose a hair color palette that reflected the collection.
Hair extensions have become the hottest new fashion accessory and I have used them for the last four seasons. They are masterfully colored to complement and enhance the designer’s collection. They can be used to add texture, length and volume. I have had so many client requests for them that we started making them available to clients and listeners. Customized clip-in extensions are available on my website and we also offer a more permanent extensions (approx. 3 months) at the salon.
Here is a small sample of what has so far been written about the show:
Skincare Tip: Just for the Guys (February 6, 2010)
Posted on: February 6, 2010No comments yet
Skincare Tip: JUST FOR THE GUYS
Men’s skin is typically thicker and oilier than women’s skin and therefore, it needs different types of products. Men’s skin is also generally exfoliated more than women’s skin because of shaving that can make it more sensitive. Proper care can eliminate razor bumps and keep skin healthy, hydrated and glowing (but still masculine, of course).
How to use it: Call or come into the salon for product recommendations specific to your skin type.
Yon Ka’s For Men line is available on our website.

Eva’s Beauty Tip (January 9, 2010)
Posted on: January 9, 20101 comment so far
A foundation spray for hair is one of the most underestimated beauty products out there. It is an essential first step to a great blow out because it evens out the porosity of the hair shaft allowing product to absorb evenly. Without it, product absorbs more heavily into dry areas of the shaft which hampers proper styling. It is also great for women who prefer more natural looks since it adds no weight to the hair and can be used without any additional styling products.
How to use it: Spray liberally onto towel dried hair prior to applying styling products and leave-in treatments. Style as usual. It can also be used to refresh hair between shampoos.
Try Shu Umeura’s Depsea Waters in Repair, Moisture or Smoothing
OR
Bumble and bumble’s Prep or Tonic
These products are available at Eva Scrivo Salon — we are happy to give product recommendations over the phone: 212-677-7315.
Eva’s Beauty Tip: New Year’s Eve Style (December 28, 2009)
Posted on: December 28, 2009No comments yet
New Year’s Eve is just days away and like many others, I’m sure you are just now starting to explore your fashion options. Celebrating the New Year is a great excuse to transform your everyday style into a more glamorous, sophisticated look.
Your holiday hair and makeup is just as much an essential part of your outfit as the clothing itself. A less structured but yet glamorous up-do such as a low, loose chignon worn off center or to the side, is a more modern take of the old classic. Pair this hairstyle with a clean, neutral eye and a bold lip shade to compliment your little black dress.
For a more trendy and edgy look try adding hair extensions in an unconventional shade to your blowout or incorporated into your up-do. Jewel tone shades such as sapphire blue, amethyst or emerald, which can be custom colored and cut at our salon, will add just the right amount of sass.
To smooth and polish curly or wavy hair, spray in a light silicone or linseed based product such as Alfaparf Cristalli Finishing Spray on dry hair. Next, section hair and use a 1 ½- 2 inch curling iron to create a more defined wave. This fun and flirty look can be paired with a sequined top, dark denim and heels. To compliment this look, line entire eye with a soft black or chocolate brown eye pencil then layer a metallic shadow on top lid and underneath the eye to create a soft, smoky eye. Add bronzer to contour and enhance your features. A pale, shimmery gloss or lipstick in a shade of your choice will finish this look.
To add some holiday flair to your chosen hair style, hair jewelry will do the trick. From a rhinestone clip to feathered head band, these options are a great choice to glam up your style. My particular favorites are the ostrich feather headband by Vinnetta Scrivo or the bronze and black rhinestone drop Barrett by Gwynne Mims, both sold at the Eva Scrivo Salon.
Eva’s Beauty Tip (December 19, 2009)
Posted on: December 19, 20092 comments so far (is that a lot?)
Dry shampoo is one of the most amazing and simultaneously misunderstood hair products out there. It’s great if you want to add volume to your hair and most importantly, it can extend the time in between blow outs. You can even apply dry shampoo immediately after a blow out to help deter oil accumulation on your hair. Many people chronically over wash their hair and this can have detrimental long-term effects: dehydration, decreased color-resilience and even breakage. If you have dry hair, it should be shampooed every couple of days, not daily. Many of us tend to have the unfortunate combination of oily scalps and dry hair, which makes us want to wash every day to get rid of the oil. That’s where dry shampoo comes in and it truly is one of my favorite beauty products. It can extend the time between blow outs for days by absorbing the oil produced by the scalp without dehydrating dry ends. The secret to applying dry shampoo is to spray it from a 6-8 inch distance onto 1 ½ inch sections of the hair, starting at the crown and bang area. After applying, gently run a brush through your hair. My favorite brands are Bumble and bumble (Hair Powder in White, Blondish, Red, Brown and Black), Klorane and Rene Furterer.
Please note that most lighter and platinum blonds should be using the White Hair Powder by Bumble and bumble rather than the Blondish Hair Powder which is meant for darker blonds.
Party for Atria Books at Eva Scrivo (December 10, 2009)
Posted on: December 10, 2009No comments yet
On Thursday, December 3rd we hosted a party for the women of Atria Books, a division of Simon & Schuster which will be publishing my book next year. We wanted everyone who will be working on the marketing, design, printing and other all aspects of my book to experience my salon and beauty philosophy firsthand. Mini-services were offered, including blow-outs, manicures, pedicures, reflexology, massage and make-up applications. We served hors d’oevres and champagne.















