From Eva:

We lifted the red out of Gwynne’s hair by using Blondorbleach by Wella, doing a test strand the day prior to ensure that her hair was strong enough for the transformation. Once the red was removed, we used a second application of bleach from roots to ends to lift her to the desired shade of blonde. We then toned her hair with Color Touch by Wella for 5 minutes all over.

Next, Gwynne came to me for her haircut, announcing that she was ready to “cut it all off.” I cut Gwynne’s hair with a razor to achieve a defined shape that would strengthen her cheekbones and bring out the depth of her eyes, while giving her more of an edge. Inspired by the 80’s, punk rock, and the model Agnus we decided on a perfect shape.

From Gwynne:

I’ve always had a lot of fun with beauty, and never hesitated to make a big change. When I was younger, I would run to my stylist whenever seeing Linda Evangelista’s best transformation, feeling inspired and craving a new version of “me.”

Going from red to platinum blonde was one of those life-changing transformations. People barely recognized me, and even I had to do a double take in the mirror. Interestingly, it wasn’t just my hair that changed once that toner was rinsed off and Eva put down her razor. My new look inspired me and elevated my self-confidence, leading me to get into better shape and have more fun with my now more eclectic personal style.

As a redhead I kept things soft, pretty and glamorous. My makeup and clothes were very 50’s inspired. With the edginess of the blonde and my new cut from Eva, I hearkened to the 70’s and 80’s Punk Movement with fashion, and played with more color in my makeup palette.

Gwynne’s color formula when she was a redhead:

7 1/2 level Copper by Kolestone Perfect by Wella. Glazed with Colortouch level 8 in Copper.